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What will the future of the hardware tool industry go?

五金工具行业在经历一段时期的野蛮生长之后，行业发展遇到瓶颈。行业销售低价竞争、利润稀薄、赊销风盛行等一系列问题，阻碍着行业的发展，五金工具行业销售渠道升级已刻不容缓。

After a period of barbaric growth in the hardware tool industry, the development of the industry has encountered a bottleneck. A series of problems, such as low price competition in industry, thin profits, prevailing credit sales and other problems, have hindered the development of the industry. The upgrading of sales channels of hardware and tools industry is urgent.

利润稀薄 盈利点难寻

Thin profit profit point is hard to find

行业低层次的竞争仍将激烈化。由于进入门槛低，无论是制造商，还是销售商都不断有大量的潜在进入者涌入。再加上暂时居前的企业，人才缺乏，创新不足，很多企业都遭遇成长的天花板，到最后老板身心俱疲，企业进退维谷。

Low level competition in the industry will still be fierce. As the entry threshold is low, a large number of potential entrants are constantly flooded with both manufacturers and sellers. Plus the temporary top enterprises, lack of talent, lack of innovation, many companies are suffering from growing to the ceiling, the boss finally exhausted, the dilemma of enterprise.

由于大的企业品牌基本被瓜分，那些新生代的销售商必然要寻找新的牌子代理，这就客观上创造了巨大的市场需求，同时也客观上催生了制造企业不断出新牌子。虽然新的企业不断涌现，大量品牌一而再再而三的投入市场，但是对于众多的企业和制造商而言，利润却越来越微薄。在多重压力之下，传统经销商们日子都不好过，营业额和利润双双下滑，盈利点难寻。

Because the brand of large enterprises is basically divided up, those new generation sellers are bound to find new brand agents, which objectively creates huge market demand, and also objectively leads to the continuous emergence of new brands by manufacturing enterprises. Although new businesses are springing up, a large number of brands enter the market again and again, but for many enterprises and manufacturers, profits are becoming more and more small. Under the pressure of multiple, traditional dealers have a rough time, turnover and profits both fell, profit point is hard to find.

赊销盛行已成行业痼疾

The prevalence of sale on credit has become a chronic disease in the industry

由于本行业零售商一开始基本是小本买卖，所以基本上靠上游支持才能发展。一个不争的事实就是，一个年销售额二千万左右的销售商，应收款一两百万；一个年销售额三千万的左右的制造商，应收款基本上要到一千万。只要管理稍有不慎，企业就被应收拖死、拖垮，更谈不上创新发展了。

Since the retailer in this industry is basically a small business at the beginning, it is basically up to the upstream support to develop. An indisputable fact is that an annual sales of about twenty million vendors, receivables 2 million; an annual sales of about thirty million manufacturers, receivables basically to ten million. As long as the management is a little careless, the enterprise will be dragged and dragged down, not to mention the development of innovation.

“互联网+”下的渠道变化

"Change the channel Internet plus"

互联网大潮的冲击下，五金机电行业也投身进入“互联网+”的探索中。不少品牌商、经销商尝试利用移动互联网技术拓展销售渠道，建立线上、线下的立体化销售网络，并收到了切实效益。

The impact of the Internet tide, explore the hardware electrical industry is also entered into the "Internet plus" in. Many brand dealers and distributors try to expand sales channels by mobile Internet technology, and establish online and offline sales network.

众多的五金企业在淘宝、天猫上都建立了网店。另外还有微营销，目前线上发展势头比较好，有逐年上升的趋势。

Many hardware enterprises have established Internet stores on Taobao and Tmall. In addition, there are micro marketing, the current trend of online development is relatively good, there is a trend of increasing year by year.

互联网的加入，对五金工具的传统顽疾有很好的疗效，对行业的进一步规范有很大的现实意义，缩减中间环节，规范梳理整体流程。 一方面治疗行业现有弊病，另一方面进一步规范行业，相信互联网会是五金工具行业的一副良药。

The entry of Internet has a good effect on the traditional ills of hardware tools. It has great practical significance for further standardization of industries, reducing intermediate links, and standardizing the whole process. On the one hand, the existing maladies in the treatment of the industry, on the other hand, further standardize the industry, I believe the Internet will be a good medicine for the hardware tool industry.